Portfolio
Marketing and Branding
TrustRadius
Scaled customer review generation program by 600% and revamped customer communications program to increase engagement and retention.
Took a fledgling social media program and made it purposeful, creating metrics that defined success.
Built, developed, and refined campaign brand and messaging. Tracked successes and flops, adapting all campaign messaging accordingly to appeal to constituents.
Redesigned website to put Prairie Canary’s food at the forefront, updated photography, and copy edited menus to be more accessible.
Writing Examples
“It’s one thing to learn about art history in a classroom, but it’s entirely different experiencing it in person. Within the Revolution: Art, Media, and the Built Environment was a course centered on art, architecture, and visual culture in Havana, Cuba, with a focus on the role of nationalism and revolution…”
“Data — from a single digit to terabytes of information — increasingly shapes decisions on public policy to the way we individually go about our daily lives. To some this is exciting; to others, intimidating…”
“This morning, I sat in an exam room next to my thirteen-year-old daughter while she asked her doctor for a birth control prescription…”
“Aging Volvos are acceptable as-is. Clothing. Vintage furniture. A chipped, but otherwise functional iPhone. But not my body. It has never been acceptable as it is, and I have never considered it to be fully mine…”