Customer & Product Marketing

Revamped customer communications program, increasing customer engagement by 25%, increasing new product adoption, and contributing to an overall customer retention increase of 13%.

Worked cross-functionally to improve customers’ product experience, identify pain points, and pitch improvements to product team.

Review Generation

Established benchmarks and trends for engagement, reporting regularly on efficacy of campaigns and solutions for improvement. Redesigned email templates and diversified campaign types to more accurately target relevant audiences, increasing email engagement by 135%. Scaled review generation program to accomodate 600% growth in customers.

Reporting

Co-lead the creation of TrustRadius’ Review Quality Report, an annual report with the intent to bring transparency to what goes on behind the scenes in regards to review solicitation and moderation.

Pulled, validated, analyzed, organized, and presented data on customer review generation efforts to a variety of constituents: other team members, customers, and the company as a whole. Utilized information gleaned to improve review generation efforts and increase customer engagement.