As a digital marketer with a passion for data, I believe in creating fresh, useful, intuitive media that helps achieve organizational objectives while producing a smooth and positive experience for your constituents. I believe that a strong social media presence, paired with a solid marketing plan, can create a substantial connection with your customers across multiple media. I believe in having fun, constantly evolving in a perpetually changing media environment, and that success is always more fun when you have a team to share it with. I believe that a great story can bring a brand to the next level. It just needs to be heard.

Skills

Portfolio

Experience

Freelance (2015-present)

Develop and manage comprehensive online marketing campaigns for small businesses and non-profit organizations. Develop cohesive digital strategies so social media and websites work together. Provide supplemental photography, writing/editing, and event management services.

Senior Customer Content Manager, TrustRadius (2021-present)

Develop and implement strategic customer communication plan that encourages product adoption and contributes to retention efforts. Effectively maintain and refine process to scale customer communications, while developing and implementing innovative solutions for customer engagement. Establish benchmarks and trends for engagement, reporting regularly on efficacy of campaigns and solutions for improvement. Work cross-functionally to improve customers’ product experience, identify pain points, and pitch improvements to the product team. Design, create, and deliver biweekly customer newsletter highlighting new product and marketing initiatives and  personalized customer data.

Customer Success Marketing Manager, TrustRadius (2018-2021)

Lead the planning, execution, and evaluation of all email campaigns for review sourcing on behalf of TrustRadius customers. Scale review solicitation program to accommodate 200% growth in customers utilizing the program while increasing engagement metrics and conversion. Create innovative email automation programs; design and execute experiments to improve campaign performance.

Establish benchmarks and trends for campaigns, set up tracking and conversion mechanisms, identify successful campaigns, and share factors leading to success throughout the organization. Assist in the validation of incoming reviews and incentive fulfillment. Report regularly on the efficacy of email campaigns and offer solutions for improvement.

Work cross-functionally to improve our customers’ product experience, identify pain points, and pitch improvements to the TrustRadius product while also improving the reviewers’ experience writing reviews. Build custom embeddable materials to help customers to fully adopt review sourcing program. Partner with marketing and product teams to develop communications to promote new product features and events. Design, create, and deliver biweekly customer newsletter highlighting new product and marketing initiatives and changes in customers’ review content.

Communications Director, Ivy for Iowa State Senate Campaign (2019-2020)

Established communications goals for the campaign; devised and implemented strategies to achieve them. Initiated, developed, and deployed foundational campaign materials—website, social media platforms, campaign literature, branding—and articulated the candidate’s position to constituents through innovative and varied marketing campaigns. Developed and implemented creative marketing strategy incorporating a mix of traditional and digital media; pivoted early in the COVID-19 pandemic to safely continue the campaign.

Led and managed a three-person marketing communications team—developed and managed the campaign’s digital content strategy (planning, developing, executing, and analyzing content that was engaging, up to date, and resulted in measurable action), directed creative development (design, copy, video, etc.), and managed projects and budget. Prepared candidate for media interviews and public events; provided general communications advice. Strategized and issued responses to incoming media requests (op-eds, quotes, press releases, talking points, and other deliverables), transforming complex policy into complete and straightforward copy. Developed communications tactics to disseminate campaign news, promote supporters, publicize events, and broaden support base; engaged in strategic relationship building to secure endorsements and achieve campaign messaging objectives.

Content Specialist—Social Media, Grinnell College (2014-2018)

Oversaw the operational planning, establishment, execution, and evaluation of ongoing and sustainable social media communications. Developed and executed storytelling, content, and digital strategies to engage target audiences while maintaining the College’s brand identity and standards, ensuring key messages were presented in a deliberate, timely, accurate, and compelling fashion. Monitored any and all mentions online around the clock to ensure that prospective students, current students, faculty, staff, parents, alumni, and other stakeholders were responded to quickly, or facilitated contact with the departments that they needed assistance from. Provided education and direction to departments, faculty, staff, and students in developing strategic social media plans; worked closely with departments to ensure proper content and messaging executed online was relevant to the College’s organizational goals. Collected, compiled, and analyzed online activity data, then developed, wrote, and presented comprehensive statistical and narrative reports.

Developed and maintained relationships with the College’s public relations firm and external media outlets. Responded to and strategized incoming media queries. Proactively seeded stories that reinforced a narrative tied to the College’s mission. Pitched, prepped, and supported faculty and leadership for media requests.

Events Coordinator, Charles City Community Development (2012-2014)

Planned and executed over 20 community events each the year, managing vendors, logistics, and municipal requests. Created, maintained and oversaw event budgets to exceed fundraising goals. Initiated and led local organizing committees for events, managing over 50 volunteers. Managed a unified brand strategy for each unique event while maintaining the Community Development brand identity. Coordinated regional media efforts for each event, including press releases, radio and television appearances, advertising campaigns, and social media presence. Updated and maintained Community Development websites and social media outlets. Managed business sponsorships, matching corporate values to appropriate community functions and events.

Certifications & Awards

  • 20 Under 40, Grinnell Area Chamber of Commerce, 2017

  • QPR Suicide Prevention Gatekeeper Certification, QPR Institute, 2016

  • Siteimprove Accessibility Certification, SiteImprove North America, 2016

  • National Incident Management System Certification, FEMA, 2016

  • Best Communications Strategy, Main Street Iowa, 2014

Professional Development

  • Google Analytics for Student Retention, Cedar Rapids, IA, 2017

  • Confab Central, Minneapolis, MN, 2017

  • Social Media Strategies Summit, New York, NY, 2016

  • Social Media Strategies Summit, Chicago, IL, 2015

  • National Main Streets Conference, Detroit, MI, 2014